Video/Audio Formats Supported by iTunes

According to Apple, iTunes supports any video format that works with QuickTime and video files purchased or rented from iTunes store. Therefore the video formats best supported by iTunes are MP4, MOV, and M4V.


MP4 is a digital multimedia container format which is commonly used to store video and audio, subtitles and still images. MP4 format is directly based on the QuickTime file format. iTunes supports MP4 but it has strict requirements on the codec of MP4. It only supports MP4 files with MPEG-4 or H.264 video codec and AAC audio codec. If it is not supported video codec  Files with other codecs will be rejected by iTunes.


MOV is a common multimedia container file format developed by Apple and used in Apple’s QuickTime program. It uses Apple’s proprietary compression algorithm. It is often used for storing movies and other video files.


M4V file format is a video format developed by Apple to encode videos like iTunes movies, TV shows, and music videos on iTunes Store. These M4V files are all protected by FairPlay DRM so that they can only be watched on an authorized computers, iPhones, iPad and iPod. The DRM protection also prevents them from being converted to other video formats.

The audio formats supported by iTunes are MP3, AAC, AIFF, WAV and iTunes purchased M4A and M4P audio files.

Converter Tools for iTunes

DVDFab Video Converter —Convert Video to iTunes Supported Formats

For video in formats like AVI, FLV, MKV, and more, you can use DVDFab Video Converter to convert them to iTunes supported format and transfer them to your iTunes library. There are many optimized profiles for Apple devices in DVDFab Video Converter, which enables you to get iTunes compatible video in a few minutes. In addition, DVDFab Video Converter allows you to convert various video formats to iTunes supported audio formats.

Click the following links to try this powerful converter:

DVDFab Video Converter for Windows

DVDFab Video Converter for Mac

DVDFab DVD Ripper —Rip DVD to iTunes

We all know that iTunes cannot play DVD video, but there is still a way for you to watch DVD movies on iTunes. You can use DVDFab DVD Ripper to rip and convert DVD to iTunes supported H.264 MP4.

If you choose an Apple device from the profile library of DVDFab DVD Ripper, you can transfer the video to iTunes directly when the conversion process if finished.

Click the download links to try this DVD Ripper tool:

DVDFab DVD Ripper for Windows

DVDFab DVD Ripper for Mac

DVDFab DRM Removal for Apple — Remove DRM from iTunes Files

iTunes videos, iTunes audiobooks, iTunes music before 2009, and Apple Music are all copyrighted by FairPlay DRM. The DRM protection prevents you from enjoying these files on devices that cannot be connected to an Apple account. To enjoy your iTunes files and Apple songs as the way you like, you need to remove the DRM protection. DVDFab iTunes DRM Removal for Apple is an excellent DRM remover that can remove DRM from iTunes files and Apple songs easily and quickly. Download it now to have a 30-day free trial.

DRM Removal for Apple – Windows version

Mac DRM Removal for Apple

For detailed step-by-step instruction on removing DRM, please go to How to Remove DRM from iTunes Media to have a look.